The Adelaide Show Podcast putting South Australian passion on centre stage

364 – 2022 South Australian Music Awards

364 - The 2022 South Australian Music Awards

Tuning up for the 2022 SA Music Awards

The South Australian Music Awards is an entirely locally run Awards ceremony, facilitated by not-for-profit Music SA. This is all broken down into three categories of award, Major Awards, Industry Awards and People’s Choice Awards. Major and Industry Awards are judged by a panel of South Australian and Australian acclaimed music industry professionals. The People’s Choice Awards are judged online, entirely by locals.

In the Musical Pilgrimage, we have a new song by the Shaolin Afronauts.

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Running Sheet: 2022 South Australian Music Awards

00:00:00 Intro

Introduction to the show.

00:00:00 SA Drink Of The Week

No SA Drink Of The Week this week. It now an occasional segment when stellar beverages are discovered.

00:02:26 Christine Schloitte

On November 17, 2022, the SA Music Awards will be held. To help tune in senses before the big event, we’re joined by the CEO of MusicSA Christine Schloithe.

But first, let’s here a few snippets of artists who joined us in 2016 when we attended the SA Music Awards with then Musical Curator, Dan Drummond.

  • Thom Lion and Troy Benson (hear Thom Lion tracks on episode 142 and episode 31)
  • Nate, Chris and Jesse from Recreator after winning Most Popular Rock Artist (hear Recreator on episode 167)
  • Zaachariaha and Michael from Electric Fields
  • Hannah Yates (hear one of Hannah’s songs on episode 156)
  • Tara Carragher (you can hear Tara singing on episode 148 and episode 65)

I am dressed Dino Jag style with my tshirt and relaxed gym gear – so it doesn’t matter if I sweat later when I shake a leg like Elvis.

Now, Christine, the majority of your professional background has been in areas like, arts and cultural programming, producing, touring, and festival management, so your heart must have had a ringside seat as Covid struck. What was your journey like and what are some lessons learned from that unexpected curve ball of destruction?

As we brace for another Covid wave, what are you expecting artists to do to prepare?

My colleage at Talked About Marketing, David Olney, is a former Adelaide University lecturer, and he noticed a dramatic change in students as Covid struck (and things are still very, very different). From a music industry perspective, what are some of the trends or strands you can see from SA’s emerging artists, that might have been forged in the Covid cauldron?

What are shaping as some of the more common pathways our artists are taking to “fame”?

How would you describe the “business model” or models that seem to be working for our artists?

Are record labels active in promoting local music? I ask because I just heard an interview with Jono Coghill from Powerfinger, saying how their record company did heaps for them and probably more than they realised at the time.

What is the state of live performance venues and options in SA and nationally?

Now that we don’t have just a few outlets for content, which meant airplay equalled success and fame for the likes of Cold Chisel and Aussie Crawl, are we moving into an era of splintered stardom, in which people have niche audiences rather than mainstream (as the main rule of thumb)?

How are fans accessing music these days – are many still buying, or are they just streaming and artists are relying on concert tickets for income?

We’ve featured one original song by a South Australian artist every episode since 2013, which is 360-odd songs. Probably a lot more than any mainstream radio stations have played. I haven’t seen a lot of mainstream media coverage of the awards or playing of local artists – how frustrating is this? What needs to change to make it improve?

Thoughts for young artists starting out – what would you advise them?

And touching on some of the artists in contention this year, with any particular stories of struggle, interest, etc? In particular,

And tell us about Hindley Street Music Hall. Where is it, what’s special about it?

Is there a budding singer or musician inside you?

00:51:21 Musical Pilgrimage

In the musical pilgrimage, we have Abyssinian Suite Pt 4 by the Shaolin Afronauts.

The song was only just released in September this year. Have you heard it or have you seen this band?

The Shaolin Afronauts are an Afrobeat band based in Adelaide, Australia. Their music is heavily influenced by West African Afrobeat artists such as Fela Kuti, but also incorporates elements of avant-garde jazz, soul and other traditional African and Cuban percussive rhythms.

Here’s this week’s preview video

No preview video this week.

SFX: Throughout the podcast we use free SFX from for the harp, the visa stamp, the silent movie music, the stylus, the radio signal SFX, the wine pouring and cork pulling SFX, and the swooshes around Siri.

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