In this week’s episode of The Adelaide Show, we reflect on the #BookThemOut campaign, created to stimulate the regions affected by the summer’s bushfires in the Adelaide Hills, Kangaroo Island, and other parts of the state.

Our guests are Wendy Perry, who has been organising group visits to affected areas so people can use their spending money to directly inject income into the regions, and Helen Edwards, founder of The Lane Vineyard and now spearheading Adelaide Hills Tourism.

This week, the SA Drink Of The Week is from Little Bang Brewery.

And in the Musical Pilgrimage, we hear a song from The Wanderers.

Adelaide Fringe: Steve is in two shows in the 2020 Fringe and would love to have you join him.
Innuendo Everywhere: Becky Blake and Steve Davis do it
2 Cats Drove Into The Cuckoos Nest

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Running Sheet: Reviving South Australia Via #BookThemOut

TIME SEGMENT
00:00:00 Intro 
00:04:38 SA Drink Of The Week
Face Inverter from Little Bang Brewery is the SA Drink Of The Week and we taste it with Filip from Little Bang Brewery.
00:09:10 Wendy Perry and Helen Edwards

Over December and January just passed, South Australia was savaged by bushfires. Two of the worst affected areas were Cuddlee Creek in the Adelaide Hills and a large part of Kangaroo Island. Many families and businesses were directly and indirectly impacted by the fires, along with a heavy toll taken by wildlife. Almost immediately, tourism stopped and just as it was showing signs of recovery the Corona Virus impacted international inbound tourism numbers. Left to our own devices, the South Australian community has started many grassroots campaigns to support areas affected by the fires, ranging from SA Tourism’s #BookThemOut campaign to impromptu movements by consumers to visit and spend in affected areas.

To reflect on this situation and think about how to make the recovery movement sustainable, we have Helen Edwards from Adelaide Hills Tourism, and Wendy Perry from Switch Start Scale.

Helen, you are deeply enmeshed in the Adelaide Hills, with many people aware of the iconic The Lane Vineyard that you founded, what are the most persistent memories of the fires?

What are the on-going, daily repercussions of the fires in your home and work life?

Wendy, you just took a group of people to KI, can you tell us about that?

Can you both reflect on how these actions by consumers are being received?

I was at the Cudlee Creek Bushfire Benefit Concert at the National Motor Museum on Sunday and I was suprised by the modest turnout. Initially, the feeling was that there might be ten to 15 thousand people. I thought there were about a thousand. Is there Benefit Event fatigue?

The great curse of any emergency response is keeping up momentum in a world where the news cycle needs something different and novel every day. What do we need to do to not leave these communities behind.

The SA Govt Bushfire Appeal

00:51:57 Musical Pilgrimage
In the musical pilgrimage, we have a track called Make It On My Own by the Wanderers.
The band was one of the acts volunteering their time at the Cudlee Creek Bushfire Benefit Concert at the National Motor Museum last Sunday, February 9, 2020.

Here’s this week’s preview video.

SFX: Throughout the podcast we use free sfx from freesfx.co.uk for the harp, the visa stamp, the silent movie music, the stylus, the radio signal sfx, the wine pouring and cork pulling sfx, and the swooshes around Siri.