There’s a little bit of Trevor in most shopping carts each week, given his history working with Kelloggs, Farmers Union Iced Coffee, and Golden North Ice Cream
Trevor Pomery has put plenty of snap, crackle, and pop, into the world of FMCG or Fast Moving Consumer Goods – the kinds of products we buy regularly at supermarkets. Today, upon his retirement, we look back on his journey through the supermarket aisles of marketing and get some insights into how THEY make US buy their products, and why we LOVE it.
And in the Musical Pilgrimage, LJ and The Reckless Horns.
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Running Sheet: Trevor Pomery Retires With Golden North 100 Not Out
00:00:00 Intro
Introduction
00:00:00 SA Drink Of The Week
No SA Drink Of The Week this episode.
00:03:09 Trevor Pomery
Trevor Pomery retires today as Director of Marketing and Export for Golden North Ice Cream. His career has spanned many loved and popular products, ranging from those intriguing Kelloggs Variety Packs, to Farmers Union Iced Coffee, to South Australia’s beloved Golden North Ice Cream.
Get ready to never walk down a supermarket aisle in the same way again.
What's South Australia's favourite #icecream flavour? That's easy. But what is its second favourite? You will never guess. And is @GoldenNorthSA Honey Ice Cream more popular interstate than here in #SouthAustralia? https://t.co/CnFP3BzpET #FUIC #icedcoffee #adelaide @FoodSouthAus
— The Adelaide Show (@TheAdelaideShow) August 11, 2023
01:03:44 Musical Pilgrimage
Our featured song this episode is I Don’t Know What Love Is from the debut album of LJ and The Reckless Horns.
Of course, LJ has been making music for a long time, but this new collaboration is promising to chill you to the bone with its eclectic collection of cool grooves, where chilled out jazz meets funky rhythms, punctuated with sublime horn arrangements.
The ‘Official Album Launch’ will be on Sunday 10 September 2023 6:30 PM – 9:00 PM at Norwood Live, Norwood Hotel (Function Centre), 97 The Parade, Norwood South Australia 5067.
Doors open 6.30pm
Music starts 7pm
Meals and drinks available
Plenty of car parking around the venue
Click here, noting: Limited tickets available.
Here’s this week’s preview video
There was no preview video for this episode.
SFX: Throughout the podcast we use free SFX from freesfx.co.uk for the harp, the visa stamp, the silent movie music, the stylus, the radio signal SFX, the wine pouring and cork pulling SFX, and the swooshes around Siri.
An AI generated transcript – there will be errors. Check quotes against the actual audio (if you would like to volunteer as an editor, let Steve know)
When a transcript is available, it will be pasted here.